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Microsoft's Net Income Increases by 2%

Short-term debt 1,975 - Proceeds from short-term debt 1,975 - Microsoft is uniquely positioned to help our customers save money through supplier consolidation ...

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The Year in Search: A 2008 Review

What were people searching for in 2008? The search engines know.

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Four Search Predictions for 2010

Post-recession efficiency, behavioral targeting, Bing, and Google will all shape our industry this year.

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How to Acquire Demographic Insights from Your Remarketing Campaign

Create advertisements that are more successful, relevant, and personal by gaining a strong understanding of your target audience demographics. It’s critical to understand your potential customer’s...

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Make Second Tier Search Engines Part of Your Lead Generation Strategy

Google and Bing can only get you so far. If you work in an extremely competitive industry you may find yourself paying anywhere from $30 to $50+ per click. Working with second tier engine/networks can...

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How Green Does Your AdWords Garden Grow?

Once your account reveals the existence of a high-volume keyword, it’s time to become a keyword ecologist, exploring the habits, habitat, potential, and life cycle of the keyword. These insights can...

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Spamming Your Way to Visibility with User-Generated Pages

If you work with a site that relies on trickery to survive, then you need to reevaluate. This is a short-term strategy just waiting for the next algorithmic smackdown to kill your site dead in the...

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Google Payday Loans Algorithm Update Launch is Imminent

Less than a month after announcing a significant update to its algorithm targeting spammy queries such as payday loans, Google's Distinguished Engineer Matt Cutts announced yesterday at SMX Advanced...

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